Ryan Moore continued his busy 2011 PGA Tour season with a busy off-season business season, as his newly formed RMG Golf Course Management company added another course to their stable -- Oakbrook Golf and Country Club in Lakewood, Washington.
The RMG group will run the day-to-day operations of three courses as of right now. Along with Oakbrook, they will manage Classic Country Club in Spanaway, Wa. as well as McCormick Woods in Port Orchard.
Moore and his group are looking to launch a membership driven model beginning in January of 2012. The model will ensure that every golfer at every level of play will be attracted to the course and the game.
“We want this to be a product that appeals to everyone – and not just to people who are 45 and can afford a membership and go play golf any time they want.” Said Moore of his group's 2012 plans.
“We want people to have great facilities that they can go play at a reasonable rate.”
Their membership plan will have three levels to offer their members, covering the range of the three courses they currently manage.
All access - $179 per month
One course access - $99 per month
Twilight only - $49 per month
Each membership level; which was thought up but Moore's caddies on the Tour, Jason Moore and JD Rastovski will require the members to sign a 12 month long commitment to that particular level.
Mike Moore, RMG Club’s chief executive officer. said, “Business models are broken. Municipal courses are discounting to the bottom dollar where they cannot afford to maintain them; 75 percent of private clubs are in financial trouble."
With the U.S. and global economy in the position it is in, Moore's ideas and membership driven business plan formed through RMG looks to be a driving force in golf heading into the future.
No comments:
Post a Comment