The Taylormade-Adidas empire continues to grow in the global business world of golf. As this week, they and Adams Golf announced the two parties have entered into agreements for Taylormade-Adidas to acquire outstanding shares of Adams Golf.
The price for the shares are currently $10.80, with a total purchase price of around $70-million.
"We are very excited to team up with Adams Golf, whose management team we have respected for many years." Said Taylormade-Adidas CEO, Mark King.
"Our mission is to be the best golf company in the world across all geographies, products and customer demographics, and adding Adams Golf is another important step in achieving that goal."
Adidas Group CEO Herbert Hainer went on to say, "This acquisition reflects our commitment to continued growth in the golf category."
"The proposed combination of Adams Golf and TaylorMade-Adidas Golf brings together two highly complementary sets of brands, combining Adams' focus on game-improvement as well as senior and women golfers with TaylorMade-Adidas Golf's focus on the younger and the low-to-mid handicap golfer."
Adams Golf CEO Barney Adams expressed how this provides strong opportunities for not only their suppliers and partners, but their employees as well.
Bringing together these globally known brands in the golfing world, they will be able to increase their reaches and better serve their customers.
The acquisition is scheduled to close near the middle of 2012.
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